Our
BIGGEST EVER
Birthday sale
SAVE UP TO 70%
We’ve got hundreds of products now on sale for a limited time only, with prices starting from just £5.
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Shop our range 👇
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Sale!
Saleskyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £10.50 every monthIn stock
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Sale!
Salebotanisk – Prickly Pear Oil | 30ml
Original price was: £18.00.£7.00Current price is: £7.00. — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
Original price was: £18.00.£7.00Current price is: £7.00. — available on subscription from £12.00 every monthIn stock
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Sale!
Salesåpa Body Bar – Orange & Grapefruit | 95g
Original price was: £8.00.£5.00Current price is: £5.00. — available on subscription from £5.75 every monthQuick Addsåpa Body Bar – Orange & Grapefruit | 95g
Original price was: £8.00.£5.00Current price is: £5.00. — available on subscription from £5.75 every monthIn stock
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Sale!
Salepuls Pulse Point Roller Ball – Deep Relaxation | 9ml
Original price was: £12.00.£5.00Current price is: £5.00. — available on subscription from £7.00 every monthQuick Addpuls Pulse Point Roller Ball – Deep Relaxation | 9ml
Original price was: £12.00.£5.00Current price is: £5.00. — available on subscription from £7.00 every monthIn stock
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Sale!
Salehår Shampoo Bar – Nourishing | 50g
Original price was: £9.00.£6.00Current price is: £6.00. — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Nourishing | 50g
Original price was: £9.00.£6.00Current price is: £6.00. — available on subscription from £6.00 every monthIn stock
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Sale!
Saleglôs Conditioner Bar – Nourishing | 50g
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Nourishing | 50g
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £7.00 every monthIn stock
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Sale!
SaleSPF50 5* UVA Face Sunscreen | 50ml
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £8.50 every monthQuick AddSPF50 5* UVA Face Sunscreen | 50ml
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £8.50 every monthIn stock
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Sale!
Saleöka Gel Serum – Radiance Boost | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Radiance Boost | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthIn stock
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Sale!
Salevädra Reed Diffuser Set – Cosy Cabin | 30ml
Original price was: £9.00.£7.00Current price is: £7.00. — available on subscription from £8.00 every monthQuick Addvädra Reed Diffuser Set – Cosy Cabin | 30ml
Original price was: £9.00.£7.00Current price is: £7.00. — available on subscription from £8.00 every monthIn stock
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Sale!
Salehår Pro Shampoo Bar – Hair Growth | 50g
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £9.00 every monthQuick Addhår Pro Shampoo Bar – Hair Growth | 50g
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £9.00 every monthIn stock
Your new obsession starts here…
rense Melting Cleansing Balm
Indulge in our 3-in-1 multi-tasker, remove makeup, cleanse, and moisturise in one step.
läpp Passionfruit Lip Conditioner
Add an exotic twist to your lip care with this sweet, tropical balm packed with hydrating naturals.
fläcka Advanced Spot Treatment
Fast-acting blemish treatment with azelaic and salicylic acid to clear pores and calm breakouts.
Coco-No-Knots Detangling Spray
Give those angelic curls a glossy shine with this handy spray-on detangler for your little one.
Jet, Set, Summer!
From sun-soaked beach escapes to spontaneous weekend getaways, our handpicked summer and travel friendly essentials have you covered.
Holiday essentials ✈️
- Travel essentials
- Sun care
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Sale!
SaleHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.Quick AddHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.
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Sale!
Sale
skyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £10.50 every monthIn stock
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Sale!
Sale
hår Shampoo Bar – Nourishing | 50g
Original price was: £9.00.£6.00Current price is: £6.00. — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Nourishing | 50g
Original price was: £9.00.£6.00Current price is: £6.00. — available on subscription from £6.00 every monthIn stock
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Sale!
Sale
glôs Conditioner Bar – Nourishing | 50g
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Nourishing | 50g
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £7.00 every monthIn stock
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Sale!
Salesåpa Body Bar – Aloe Vera | 95g
Original price was: £8.00.£5.00Current price is: £5.00. — available on subscription from £5.75 every monthQuick Addsåpa Body Bar – Aloe Vera | 95g
Original price was: £8.00.£5.00Current price is: £5.00. — available on subscription from £5.75 every month
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Sale!
Salehår Shampoo Bar – Brightening | 50g
Original price was: £9.00.£6.00Current price is: £6.00. — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Brightening | 50g
Original price was: £9.00.£6.00Current price is: £6.00. — available on subscription from £6.00 every monthIn stock
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Sale!
Saleglôs Conditioner Bar – Brightening | 50g
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Brightening | 50g
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £7.00 every monthIn stock
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Sale!
Salekÿra Gentle Face Wash Bar | 35g
Original price was: £9.00.£5.00Current price is: £5.00. — available on subscription from £5.00 every monthQuick Addkÿra Gentle Face Wash Bar | 35g
Original price was: £9.00.£5.00Current price is: £5.00. — available on subscription from £5.00 every monthIn stock
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Sale!
Saleglo Toothpaste Tablets – Peppermint | 120 Pack
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £8.00 every monthQuick Addglo Toothpaste Tablets – Peppermint | 120 Pack
Original price was: £10.00.£7.00Current price is: £7.00. — available on subscription from £8.00 every monthIn stock
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!
grüum must haves
- Skin care
- Body care
- Hair care
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Sale!
Sale
botanisk – Prickly Pear Oil | 30ml
Original price was: £18.00.£7.00Current price is: £7.00. — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
Original price was: £18.00.£7.00Current price is: £7.00. — available on subscription from £12.00 every monthIn stock
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Sale!
Salefläcka Advanced Spot Treatment | 9ml
Original price was: £12.00.£8.00Current price is: £8.00. — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
Original price was: £12.00.£8.00Current price is: £8.00. — available on subscription from £9.00 every monthIn stock
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Sale!
Saleöka Gel Serum – Youth Restoring | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Youth Restoring | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthIn stock
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Sale!
Salekÿra Gentle Face Wash | 120ml
Original price was: £9.00.£5.00Current price is: £5.00. — available on subscription from £4.50 every monthQuick Addkÿra Gentle Face Wash | 120ml
Original price was: £9.00.£5.00Current price is: £5.00. — available on subscription from £4.50 every monthIn stock
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Sale!
Salemirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.£7.00Current price is: £7.00. — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.£7.00Current price is: £7.00. — available on subscription from £11.00 every monthIn stock
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Sale!
Saleklår Brightening Facial Cleanser | 90g
Original price was: £10.00.£5.00Current price is: £5.00. — available on subscription from £7.50 every monthQuick Addklår Brightening Facial Cleanser | 90g
Original price was: £10.00.£5.00Current price is: £5.00. — available on subscription from £7.50 every monthIn stock
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Sale!
Sale
skyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.£7.00Current price is: £7.00. — available on subscription from £10.50 every monthIn stock
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Sale!
Saleöka Gel Serum – Clear Complexion | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Clear Complexion | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthIn stock
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Sale!
Salepür Gentle Moisturiser | 50ml
Original price was: £9.00.£5.00Current price is: £5.00. — available on subscription from £4.50 every monthQuick Addpür Gentle Moisturiser | 50ml
Original price was: £9.00.£5.00Current price is: £5.00. — available on subscription from £4.50 every monthIn stock
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Sale!
Sale
öka Gel Serum – Radiance Boost | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Radiance Boost | 30ml
Original price was: £13.00.£8.00Current price is: £8.00. — available on subscription from £10.00 every monthIn stock
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Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.
Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.73 Based on 23224 Reviews
Susan Fahrer
“I love your products! Hair care and soap are fab! They last so long, I had to pause my subscription as I have too many conditioners and shampoo bars to use up!! I am very sensitive to perfumes but yo”…
2 hours ago
Anonymous
“Great products and didn’t have to wait too long for them to come ”
2 hours ago
Michael Cockayne
“Very good products and very reasonably priced. Happy with my purchase ”
3 hours ago
Jean Stopford
“Lovely items,great service,would definitely recommend this company,give them a try.”
20 hours ago
Susan Lynn
“Excellent good value products”
23 hours ago
Miss Mariam Malik
“I’ve really enjoyed using products from Gruum so far. I will order again soon. The service is good, the products feel like they are good quality. I adore my shower gel. I’m looking forward to using mo”…
23 hours ago
Nuria Aires
“I like the products I have bought so far, good texture and smell. I had a thing with the delivery but it is solved now. I will keep trying the products.”
1 day ago
scott reynolds
“Product was great, my original order didn’t turn up however I contacted customer service and they straight away resent it via tracked post this time and arrived very quickly. Some of the best sham”…
1 day ago
Megan Davis
“I love these products, really good value for money, fast delivery too My particular favourites are the eye treatment roll on & gel serums”
2 days ago
Anonymous
“I took advantage of an Ovo offer and paid postage for a trial pack of suncream, aftersun and lip balm. The suncream is lovely – good factor for the face and not greasy as long as you don’t overdo it.”…
2 days ago
Nicky Karelli
“Great products!!!”
2 days ago
Danielle Revell
“I like it, it’s very good and kind to skin. I like the packaging. However I feel like you’d do as many trials anymore and I end up having to buy a big bottle of something that doesn’t agree with”…
2 days ago
Anonymous
“Hi I am writing this review a I love all the products I have and delivery was easy, thank you ”
2 days ago
Anonymous
“Always love products from Gruum. Not only great priced but fast delivery too!”
2 days ago
Anonymous
“I tried just one product which is great, will try more!”
2 days ago