The New Year, Made Simple
We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
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New Year. New Lashes
A lightweight, peptide-powered formula to strengthen, condition and stimulate growth for visibly longer, thicker lashes and brows you’ll love.
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!
grüum must haves
- Skin care
- Body care
- Hair care
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Bestsellerbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
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Newfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthIn stock
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Anti-ageingöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Sensitive skinkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthQuick Addkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock
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Acne-prone & oilyklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthQuick Addklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthIn stock
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Bestsellerskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Acne-proneöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Fragrance freepür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthQuick Addpür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.
Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24547 Reviews
Simon Jenkins
“Have been using ‘wonky bars’ in the shower for a while now as well as shampoo bar, great to not have loads of plastic bottles around the bathroom. Now also using the deodorant bars which last well and”…
7 hours ago
Claire Pickard
“Absolutely lovely products from an independent company. I can’t recommend them highly enough.”
11 hours ago
Deborah Strachan
“Absolutely love this company. Ive tried a number of products and find them Absolutely amazing.Great size too to take on holiday.Promotions are great aswell. ”
11 hours ago
Anonymous
“Got an offer via Northern Rail for Senior Railcard holders. Paid postage only for 2 Sample Room Sprays and a soap. I loved the Room Spray so much (and so did my Daughter!) I ordered us both a Set of 3”…
12 hours ago
Susan Holt
“Love the products from Gruum. Just bought another room diffuser as the first one was really nice, lasted ages and smelled so good. I am now trying the lip conditioner which seems really good, feel n”…
16 hours ago
Nicki Wickens
“I am so impressed by the quality of the shampoo bar. I’d bought it through a game, ages ago, found it in the cupboard, tried it, wow! Hair squeaky clean, 2 or 3 rubs across my scalp more than enough f”…
17 hours ago
Joanne Stiles
“Lovely products. Natural, simple and well priced. ”
18 hours ago
Julie Simpson
“It’s smells delightful. So silky smooth can’t wait to get more products ”
19 hours ago
Clelia Lamilhau
“I ordered the exfoliant face wash and a face oil, both products are brilliant, smell amazing and feel lovely on the skin. I used the website and the app and both are well made and easy to navigate. Wi”…
19 hours ago
Christina Ryan
“I purchased a soap bar, reed diffuser and 2 room sprays and I was so pleasantly suprised! The fragrance in the diffuser has lasted for ages and is a great strength – you don’t get nose blind to it bu”…
1 day ago
Yasmine Mason-Tilbury
“I love the products. They smell really good and feel gentle on my skin. ”
1 day ago
Kelly Swingler
“Delivered quickly, great products, they smell and feel lovely and so far so good on my skin! ”
1 day ago
Anonymous
“Lovely products that are good value for money. It’s easy to order with great customer service. ”
1 day ago
Karen Caddell Walker
“As someone that cannot use regular shop bought beauty products I am so grateful to have found gruum. Their products are lovely, nourishing physically and emotionally, they smell amazing and most of al”…
1 day ago
Anonymous
“Ordering from the website is easy and orders arrive quickly. I like Gruum’s philosophy and have always been happy with my purchases. ”
1 day ago
