Everyday extraordinary
We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
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Shop our range 👇
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Bestsellerskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Bestsellerbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
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Bestsellersåpa Body Bar – Orange & Grapefruit | 95g
£8.00 — available on subscription from £5.75 every monthQuick Addsåpa Body Bar – Orange & Grapefruit | 95g
£8.00 — available on subscription from £5.75 every monthIn stock
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Lavender & chamomilepuls Pulse Point Roller Ball – Deep Relaxation | 9ml
£12.00 — available on subscription from £7.00 every monthQuick Addpuls Pulse Point Roller Ball – Deep Relaxation | 9ml
£12.00 — available on subscription from £7.00 every monthIn stock
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Bestsellerhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthIn stock
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Bestsellerglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthIn stock
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BestsellerSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthQuick AddSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthIn stock
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Sensitive skinöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Sandalwoodvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthQuick Addvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthIn stock
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Hair growthhår Pro Shampoo Bar – Hair Growth | 50g
£12.00 — available on subscription from £9.00 every monthQuick Addhår Pro Shampoo Bar – Hair Growth | 50g
£12.00 — available on subscription from £9.00 every monthIn stock
Jet, Set, Summer!
From sun-soaked beach escapes to spontaneous weekend getaways, our handpicked summer and travel friendly essentials have you covered.
Holiday essentials ✈️
- Travel essentials
- Sun care
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Sale!
SaleHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.Quick AddHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.
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Bestseller
skyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Bestseller
hår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthIn stock
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Bestseller
glôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthIn stock
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Sensitive skinsåpa Body Bar – Aloe Vera | 95g
£8.00 — available on subscription from £5.75 every monthQuick Addsåpa Body Bar – Aloe Vera | 95g
£8.00 — available on subscription from £5.75 every monthIn stock
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Travel friendlylåda Shampoo Carry Tin
£3.00Quick Addlåda Shampoo Carry Tin
£3.00In stock
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Blondehår Shampoo Bar – Brightening | 50g
£9.00 — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Brightening | 50g
£9.00 — available on subscription from £6.00 every monthIn stock
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Blondeglôs Conditioner Bar – Brightening | 50g
£10.00 — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Brightening | 50g
£10.00 — available on subscription from £7.00 every monthIn stock
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All skin typeskÿra Gentle Face Wash Bar | 35g
£9.00 — available on subscription from £5.00 every monthQuick Addkÿra Gentle Face Wash Bar | 35g
£9.00 — available on subscription from £5.00 every monthIn stock
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Dentist approvedglo Toothpaste Tablets – Peppermint | 120 Pack
£10.00 — available on subscription from £8.00 every monthQuick Addglo Toothpaste Tablets – Peppermint | 120 Pack
£10.00 — available on subscription from £8.00 every monthIn stock
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!
grüum must haves
- Skin care
- Body care
- Hair care
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Bestseller
botanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
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Anti-ageingöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Sensitive skinkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthQuick Addkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock
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Acne-prone & oilyklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthQuick Addklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthIn stock
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Bestseller
skyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Acne-proneöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Fragrance freepür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthQuick Addpür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Sensitive skin
öka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Newrense Melting Cleansing Balm | 100g
£18.00 — available on subscription from £12.00 every monthQuick Addrense Melting Cleansing Balm | 100g
£18.00 — available on subscription from £12.00 every monthIn stock
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Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.
Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.73 Based on 23119 Reviews
Karen Mundy
“So, soaps for everything…but out of the wrapper they could be for anything. How do I remember which is shampoo, conditioner, face cleanser, shaving soap, aftersun, moisturiser etc etc”
9 hours ago
Christine Hutton
“Really love the products from gruum and customer service is great and quick delivery ”
13 hours ago
Anonymous
“Love the oils for skin and hair. Smells so good too. Very affordable. Lovely products ”
13 hours ago
Tess Jackson
“Amazing value for money. Products last for absolutely ages and fantastic quality. The hand cream is out of this world. ”
13 hours ago
Ann Whyte
“Good service and excellent products”
14 hours ago
Stanley Okeke
“Products are excellent. Rejuvenate your face and skin literally overnight.”
15 hours ago
Sheila Lucas
“I’ve been happily using the shampoo bars for sometime and I have the All in one bar in my campervan which works well and means only one item in the sponge bag. I’m now trying to showerbars and have ye”…
15 hours ago
Anonymous
“Original order received very quickly. But unfortunately the soap was all broken and damaged. Contacted Customer Services who not only acknowledged my comments but issued a replacement immediately. Ex”…
16 hours ago
Colin Dalglish
“My first order was a shampoo bar as I was curious to try them. The selection was fantastic, and they work really well. Total convert now and haven’t used liquid shampoo since. Tried loads of other ”…
17 hours ago
Natalie Devlin
“Amazing company and love the products. Able to order with ease 😊😊😊”
17 hours ago
Eleanor Carwardine
“Easy to order, fast delivery & Brilliant products. I’d never go back to using any other products. Love the whole ethos of the company. Also, they’re really good at rewarding their customers with speci”…
21 hours ago
Faith Eshiet
“I initially tried a few sample products and was genuinely impressed, so I came back to purchase more. Since using them (especially the daily face oil) my skin has noticeably improved. It feels healthi”…
23 hours ago
Susan Grimes
“Good products, nicely packaged, do the job they say they will without using plastic/non recyclable packaging”
23 hours ago
Isabel Bradbury
“Everything I have used has been excellent. I have sensitive skin & scalp. These products do what they say without irritating. Scalp repair shampoo & lipophilic cleanser are my favourites”
23 hours ago
Fatima Fani
“Grunm Prickly Pear Oil is amazing. I use it every night and my face feels like a baby face in the morning. Good product to have :)”
24 hours ago