Free shipping over £30

Skincare that works

Cleanse, treat and hydrate with simple steps that make a difference

Shop skin care

Healthy hair, made simple

Everything you need to cleanse, condition and care

Shop hair care

Fresh, clean skin. Every day

Body care that cleanses, hydrates and keeps you feeling fresh

Shop body care

Shop by category

Skin care

Skin care

Self care

Self care

Hair care

Hair care

Body care

Body care

Sun care

Sun care

Home

Home

Accessories

Accessories

Shave

Shave

Kids

Kids

Assorted grooming products displayed on marble blocks.

Gift Sets

Shop Bestsellers

White lotion bottle with branding label

skyda SPF50 Daily Defence Lotion | 50ml

£12.00 — available on subscription from £10.50 every month
Quick Add
Bottle of prickly pear oil

botanisk – Prickly Pear Oil | 30ml

£18.00 — available on subscription from £12.00 every month
Quick Add
Orange body wash bar and packaging.

såpa Body Bar – Orange & Grapefruit | 95g

£8.00 — available on subscription from £5.75 every month
Quick Add
Roll-on bottle with black cap

puls – Pulse Point Roller Ball – Deep Relaxation | 9ml

£12.00 — available on subscription from £7.00 every month
Quick Add
Coconut shampoo bar packaging

hår Shampoo Bar – Nourishing | 50g

£9.00 — available on subscription from £6.00 every month
Quick Add
Gruum conditioner bar packaging

glôs Conditioner Bar – Nourishing | 50g

£10.00 — available on subscription from £7.00 every month
Quick Add
false

SPF50 5* UVA Face Sunscreen | 50ml

£10.00 — available on subscription from £8.50 every month
Quick Add
Brown jar of gel serum.

öka Gel Serum – Radiance Boost | 30ml

£13.00 — available on subscription from £10.00 every month
Quick Add
vädra Reed Diffuser Set – Sandalwood variant in eco-friendly packaging with recyclable glass jar and biodegradable rattan reeds

vädra Reed Diffuser Set – Cosy Cabin | 30ml

£9.00 — available on subscription from £8.00 every month
Quick Add
Pink shampoo bar packaging and product

hår Pro Shampoo Bar – Hair Growth | 50g

£12.00 — available on subscription from £9.00 every month
Quick Add

Small swaps, big upgrades

Eyelash and brow serum with applicator

Boost your natural lashes

Shop Lash & brow serum →

New Body Washes

Skincare for your shower

Shop Body wash essentials →

New deodorants

Freshness that actually lasts

Shop Zero-waste deodorants →

Tin of mineral body yoghurt

Lightweight hydration, no waiting around

Shop Body yoghurt →

grüum

Discovery Club

grüum Discovery Club

Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.

Each quarterly box is ALWAYS worth £60+, with free delivery included! 

Find out more >
Discovery set image

grüum must haves

  • Skin care
  • Body care
  • Hair care
Bottle of prickly pear oil

botanisk – Prickly Pear Oil | 30ml

£18.00 — available on subscription from £12.00 every month
Quick Add
Spot treatment roll-on bottle

fläcka Advanced Spot Treatment | 9ml

£12.00 — available on subscription from £9.00 every month
Quick Add
Brown jar with grey lid, labeled gel serum.

öka Gel Serum – Youth Restoring | 30ml

£13.00 — available on subscription from £10.00 every month
Quick Add
White bottle of face wash

kÿra Gentle Face Wash | 120ml

£9.00 — available on subscription from £4.50 every month
Quick Add
Multi-purpose balm in round tin

mirakel – Multi-purpose Balm | 15ml

£15.00 — available on subscription from £11.00 every month
Quick Add
Facial cleanser with dark soap bar

klår Brightening Facial Cleanser | 90g

£10.00 — available on subscription from £7.50 every month
Quick Add
White lotion bottle with branding label

skyda SPF50 Daily Defence Lotion | 50ml

£12.00 — available on subscription from £10.50 every month
Quick Add
Gel serum jar with silver lid.

öka Gel Serum – Clear Complexion | 30ml

£13.00 — available on subscription from £10.00 every month
Quick Add
White moisturizer bottle with product label.

pür Gentle Moisturiser | 50ml

£9.00 — available on subscription from £4.50 every month
Quick Add

Download the grüum app

Download the grüum app

Turn on notifications to get exclusive discounts, early
access to sales & more.

App Store
Google Play
Four co-founders smiling

Everyday extraordinary

We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication. 

Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Read our mission >
Plastic free shampoo bars

Naturally better

At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet. 

Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.

Shop bestsellers >

Don’t just take our word for it…

4.72 Based on 25629 Reviews

Melanie Benson

”I've ordered products from Gruum a few times. I have always had a great service, it is easy to order what you want. There are often good offers on which is great. The products have always been of a gr”…

7 hours ago

Anonymous

”Good web site. Easy to order. Products arrived very quickly. These were bought for a friend as a gift, so I can't personally review on the products but the friend said they were really good.”

8 hours ago

Janette Dinse-Harrower

”Excellent products. Absolutely love the creams, deodorant and hair products. Highly recommend! ”

8 hours ago

Clive Woodrow

”Great product have ordered a few various things and all been lovely”

8 hours ago

Joanne Fullerton-Ford

”Lovely products & nice eco packaging ”

9 hours ago

Katia Demirtzoglou

”Great quality of products, I love the roll on fragrance and the solar cream. ”

10 hours ago

Susan Davenport

”I really love your products, I will definitely be ordering more in the future ”

10 hours ago

Liz Kenney

”Great products and good value. I love the sustainability and environmental efforts the team achieves. Proof we don't need a ton of plastic to look and feel good ”

11 hours ago

Alex Kirkland

”Really lovely products. Excellent swift service/delivery. What's not to like? Always have the hand cream close by. Will definitely be ordering again before I run out. Thank you Gruum staff!”

11 hours ago

Lauretta Jennings

”Love this stuff plus just the right size gor me to take away for a few days ”

11 hours ago

Sarah Jackson

”I love Gruum products! You know you’re not getting any nasties only good, skin loving ingredients. They feel luxurious, smell amazing and I’ve recommended them to all my friends and family. Keep”…

11 hours ago

Anonymous

”I tried the tester size of 4 products and I have found the sun protection very good to apply and it doesn't leave your skin greasy. I have also tried the lip conditioner which has a good roll on head ”…

11 hours ago

TRACEY POWER

”I love these products, beautiful fragrance, eco friendly and some amazing offers on their website. Definitely recommend.”

11 hours ago

Raechel Irving

”Very easy and straightforward purchase. Items were easy to locate on the website, add to basket and choose shipping options. Safe and secure packaging and arrived in a timely manner. Ps great produc”…

11 hours ago

Anonymous

”Lovely products, easy no hassle transaction and quick delivery. Thank you very much.”

12 hours ago

Grace Grace
Successfully added to cart.

Menu