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Skincare that works

Cleanse, treat and hydrate with simple steps that make a difference

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Healthy hair, made simple

Everything you need to cleanse, condition and care

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Fresh, clean skin. Every day

Body care that cleanses, hydrates and keeps you feeling fresh

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Skin care

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Self care

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Hair care

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Body care

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Accessories

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Shave

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Kids

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White lotion bottle with branding label

skyda SPF50 Daily Defence Lotion | 50ml

£12.00 — available on subscription from £10.50 every month
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Bottle of prickly pear oil

botanisk – Prickly Pear Oil | 30ml

£18.00 — available on subscription from £12.00 every month
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Orange body wash bar and packaging.

såpa Body Bar – Orange & Grapefruit | 95g

£8.00 — available on subscription from £5.75 every month
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Roll-on bottle with black cap

puls – Pulse Point Roller Ball – Deep Relaxation | 9ml

£12.00 — available on subscription from £7.00 every month
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Coconut shampoo bar packaging

hår Shampoo Bar – Nourishing | 50g

£9.00 — available on subscription from £6.00 every month
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Gruum conditioner bar packaging

glôs Conditioner Bar – Nourishing | 50g

£10.00 — available on subscription from £7.00 every month
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SPF50 5* UVA Face Sunscreen | 50ml

£10.00 — available on subscription from £8.50 every month
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Brown jar of gel serum.

öka Gel Serum – Radiance Boost | 30ml

£13.00 — available on subscription from £10.00 every month
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vädra Reed Diffuser Set – Sandalwood variant in eco-friendly packaging with recyclable glass jar and biodegradable rattan reeds

vädra Reed Diffuser Set – Cosy Cabin | 30ml

£9.00 — available on subscription from £8.00 every month
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Pink shampoo bar packaging and product

hår Pro Shampoo Bar – Hair Growth | 50g

£12.00 — available on subscription from £9.00 every month
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Small swaps, big upgrades

Eyelash and brow serum with applicator

Boost your natural lashes

Shop Lash & brow serum →

New Body Washes

Skincare for your shower

Shop Body wash essentials →

New deodorants

Freshness that actually lasts

Shop Zero-waste deodorants →

Tin of mineral body yoghurt

Lightweight hydration, no waiting around

Shop Body yoghurt →

grüum

Discovery Club

grüum Discovery Club

Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.

Each quarterly box is ALWAYS worth £60+, with free delivery included! 

Find out more >
Discovery set image

grüum must haves

  • Skin care
  • Body care
  • Hair care
Bottle of prickly pear oil

botanisk – Prickly Pear Oil | 30ml

£18.00 — available on subscription from £12.00 every month
Quick Add
Spot treatment roll-on bottle

fläcka Advanced Spot Treatment | 9ml

£12.00 — available on subscription from £9.00 every month
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Brown jar with grey lid, labeled gel serum.

öka Gel Serum – Youth Restoring | 30ml

£13.00 — available on subscription from £10.00 every month
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White bottle of face wash

kÿra Gentle Face Wash | 120ml

£9.00 — available on subscription from £4.50 every month
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Multi-purpose balm in round tin

mirakel – Multi-purpose Balm | 15ml

£15.00 — available on subscription from £11.00 every month
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Facial cleanser with dark soap bar

klår Brightening Facial Cleanser | 90g

£10.00 — available on subscription from £7.50 every month
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White lotion bottle with branding label

skyda SPF50 Daily Defence Lotion | 50ml

£12.00 — available on subscription from £10.50 every month
Quick Add
Gel serum jar with silver lid.

öka Gel Serum – Clear Complexion | 30ml

£13.00 — available on subscription from £10.00 every month
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White moisturizer bottle with product label.

pür Gentle Moisturiser | 50ml

£9.00 — available on subscription from £4.50 every month
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Download the grüum app

Download the grüum app

Turn on notifications to get exclusive discounts, early
access to sales & more.

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Everyday extraordinary

We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication. 

Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Read our mission >
Plastic free shampoo bars

Naturally better

At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet. 

Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.

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Don’t just take our word for it…

4.72 Based on 25566 Reviews

Jenny Collinson

”Love the shampoo and condition bars, i also use the face wash and serum. Only thing I'd say is it'd be a lot easier to tell shampoo, conditioner and shower gel bars apart if there was a slight colour ”…

2 hours ago

Nicola Wattam

”I love Gruum products, the soaps are lovely with a variety of types and lovely fragrances. They last a long time and feel more skin friendly than shop bought soap. I also love the room diffuser, it la”…

5 hours ago

Augustin Sebastian

”Nice and lovely products. Smell is very nice. Also perfect delivery.”

19 hours ago

Alexandra Wood

”I love Gruum products, I have tried out lots of items now. Their skincare is lovely, I love the skal facial serum, I use it everyday on my 50 year old skin and I swear it has improved the texture and ”…

23 hours ago

Jane M White

”I have the roll on fragrance Scandinavian Spring, it's fresh, flowery clean scent which doesn't assault your nostrils, subtle but long lasting, would highly recommend!”

2 days ago

Dagmar Lensing

”I am very pleased with all the products from you, keep doing this great job! ”

2 days ago

Jenna Thorne

”Tried this new product, the hair soap is amazing great for Dry hair as it makes your hair really soft . The facial bar was great too and great for sensitive skin as my girls loved the products too ”

2 days ago

Pauline Dawson

”They say nice things comes in small parcel. Just fell in love with the facial oil use on its own or combine with daily cream leaves skin hydrated smooth and refreshing. Other facial products the sam”…

2 days ago

David Reynolds

”Fast service,great scent many good choices ”

2 days ago

GLORIA AGNEW

”I love these products on every level. Kind on my skin, I'm left feeling like my skin is glowing, they're not heavy or oily, but absorb beautifully into my skin. They are very affordable and kind ”…

2 days ago

Gosia Gosiaa

”Great products, fantastic customer service, good deals for tougher times! I love it!”

2 days ago

Anonymous

”Nice products”

3 days ago

Serena Wiltshire

”Good service, lovely products.”

4 days ago

mark mciver

”I like the products and would recommend them”

4 days ago

Simon Cooper

”Quality products at reasonable pricing with a wide variety of choices. All products we have bought and used over the last 18months have been exactly as promised. I particularly like the shower gels ”…

4 days ago

Grace Grace
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