
A little love
from us, to you.
Free 6-pack of heart bath fizzers with every order, this weekend only!
Use Code: VALENTINE
While stock lasts. No minimum Spend.
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Shop Bestsellers
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Sandalwoodvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthQuick Addvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthIn stock

New Year. New Lashes
A lightweight, peptide-powered formula to strengthen, condition and stimulate growth for visibly longer, thicker lashes and brows you’ll love.


In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!

grüum must haves
- Skin care
- Body care
- Hair care
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Newfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock

Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24758 Reviews
Anonymous
“Lovely products, fast delivery, well packaged. I especially like the roll-on perfumes and the pillow spray, although the pillow spray is a bit messy/leaky when sprayed. Also, the ‘plastic’ packaging ”…
5 hours ago
Anonymous
“Love everything I have tried from Gruum… excellent for travel, I take them everytime. I have now had 2 advent calendars and would buy again. Thankyou Gruum.”
6 hours ago
Penny Osborne
“The products are good quality and well priced ”
7 hours ago
Anne Burns
“These products are really nice to use and the Gruum website is easy to navigate and to buy from.”
7 hours ago
Anonymous
“Really good products & great customer service”
7 hours ago
Mrs PA Lane
“Great products. Lovely quality. Great to travel with. ”
8 hours ago
P M Dyer
“Loved the product’s especially the shower gel left my skin lovely and soft and nourished.”
8 hours ago
elizabeth taylor
“Love these products smell divine and handy for taking on breaks”
12 hours ago
Phlip Sephton
“The products are always very good. Great size to pack away for holidays. Easy online website to navigate and swift delivery.”
1 day ago
Heather Milnes
“I love the sleep mist and pulse point! I use every night before bed and they really work! I’ve just ordered the bath bomb abd melt bar and I’m sure they’ll be great. Also used the hair oil and prickly”…
2 days ago
Anonymous
“Excellent products, convenient sizes, super fast delivery.”
3 days ago
Julie Taylor
“Easy to order, fast delivery. Really lovely products. Love the facial serum, under eye treatment and foot soak fizzers. Smell lovely and brilliantly priced. Thank you.”
3 days ago
Shelagh Denise Chapple
“Stunning natural products that are easy to use and my body and hair just love them . No one believes that I am in my seventies ”
3 days ago
Anonymous
“Beautiful quality products. Both myself and my partner really like them. The simple, Scandi inspired packaging looks great in the bathroom and we are pleased to support the Gruum business. Thank you g”…
4 days ago
Amelia Hamilton
“Sleep spray has done wonders, couldn’t recommend more”
4 days ago


















