
We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
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Shop Bestsellers
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Sandalwoodvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthQuick Addvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthIn stock

New Year. New Lashes
A lightweight, peptide-powered formula to strengthen, condition and stimulate growth for visibly longer, thicker lashes and brows you’ll love.


In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!

grüum must haves
- Skin care
- Body care
- Hair care
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Newfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock

Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24725 Reviews
Susan Wood
“I am very pleased with the product, delivery and everything about the company. ”
5 hours ago
Oluwabusayo Oluwafunke Oyebode
“The calming spray is effective and aid body calmness and sometimes aid sleep The bath shower oil love the scent had a superb mosturis my very dry skin which last after bathing The difference is cle”…
1 day ago
Anonymous
“Love the products and the use of recyclable packaging.”
1 day ago
Heather Carr
“I love the products, especially the aroma. Goods are well packaged on arrival. Great guys keep up the good work ”
1 day ago
James Stewart
“Great products, work well with my skin. Could still work on reducing plastic on some of the items.”
1 day ago
Helen Stammers
“Having tried many Gruum products I have found a few that I really love, use all the time and have a subscription for – shampoo bar, face bar and face serum. They are gentle and effective. Try a range ”…
1 day ago
Anonymous
“Easy to place an order and arrived in a timely fashion. Great product. To be recommended ”
2 days ago
Andre Ho
“Thought I would give some your products a try and was pleasantly surprised with how good they are. ”
2 days ago
Brooke Mason
“I only use the gentle face wash and hair density serum, but I love these products! Since I have been using the serum, my hair has been stronger and much healthier, although it does make it a little gr”…
3 days ago
Rosalind Shefford
“I started using gruüm some time ago and have found the products super. The fact they’re made of natural products makes them easy on the skin, great as I can be allergic to many skin products. They ar”…
3 days ago
Anonymous
“First class products ”
3 days ago
Tracy Hillyard
“I have had several products and have loved them all. Good value for money and i love the scents of the room frangrances. The skin care is lovely too ”
3 days ago
Miriam Dyer
“Great products and brilliant customer service. I recently received a product with lavender in which I’m allergic to and they very kindly replaced it with something else. There are often good offers an”…
3 days ago
Anonymous
“I have brought a number of different items and have been pleased with all of them, only one small niggle and that is with the Sun Cream bottles, they are quite stiff and not easy to squeeze the produc”…
4 days ago
Marriyam Ebrahim
“Excellent and great quality gruum products Very satisfied and highly recommended ”
4 days ago














