We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
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Shop Bestsellers
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Bestsellerskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Bestsellerbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
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Bestsellersåpa Body Bar – Orange & Grapefruit | 95g
£8.00 — available on subscription from £5.75 every monthQuick Addsåpa Body Bar – Orange & Grapefruit | 95g
£8.00 — available on subscription from £5.75 every monthIn stock
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Lavender & chamomilepuls – Pulse Point Roller Ball – Deep Relaxation | 9ml
£12.00 — available on subscription from £7.00 every monthQuick Addpuls – Pulse Point Roller Ball – Deep Relaxation | 9ml
£12.00 — available on subscription from £7.00 every monthIn stock
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Bestsellerhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthIn stock
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Bestsellerglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthIn stock
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BestsellerSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthQuick AddSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthIn stock
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Sensitive skinöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Hair growthhår Pro Shampoo Bar – Hair Growth | 50g
£12.00 — available on subscription from £9.00 every monthQuick Addhår Pro Shampoo Bar – Hair Growth | 50g
£12.00 — available on subscription from £9.00 every monthIn stock
New Year. New Lashes
A lightweight, peptide-powered formula to strengthen, condition and stimulate growth for visibly longer, thicker lashes and brows you’ll love.
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!
grüum must haves
- Skin care
- Body care
- Hair care
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Bestseller
botanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
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Newfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthIn stock
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Anti-ageingöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Sensitive skinkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthQuick Addkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock
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Acne-prone & oilyklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthQuick Addklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthIn stock
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Bestseller
skyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Acne-proneöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Fragrance freepür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthQuick Addpür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.
Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24701 Reviews
Anonymous
“I love the shampoo and conditioner bars, the prickly pear oil and the face washes! ”
11 hours ago
Nadia Frowd
“Love the products especially the facial oils. Always feel good quality and I love the angular bottles. I enjoy trying different products x ”
23 hours ago
Gillian Claringbold
“I absolutely love your products!!!….The oils and gels really suit my skin, Also tried the shampoo it’s so good!!…All of these are a perfect size for taking on holiday!! Great friendly service…”
1 day ago
Rachel
“I have always received fast and efficient service with any orders placed and products great. Recently I had a technical issue when ordering and Alex went over and above when rectifying the issue an”…
1 day ago
Jennifer Rickenberg
“i absolutely love his company’s products! I especially love the hair shampoo and conditioner, their smell being just fabulous. I would recommend Gruum to anyone.”
2 days ago
Anonymous
“Find the products very good for my skin ”
3 days ago
Maureen Houghton
“Love the variety of products you can buy from Gruum. I like to support small businesses!”
3 days ago
Kay Rothera
“Absolutely love the Midnight Aurora room home fragrance.. Two or three sprays completely gets rid of any unwanted smells.and leaves a gorgeous smell,. l keep one in the kitchen and bathroom ,porch an”…
3 days ago
Julia Hall
“Excellent products by a great company – prerfeft if you are looking to get more natural and less nasties in your health and beauty products. Fantastic vualueband just as effective and beautiful smell”…
3 days ago
Anonymous
“I absolutely love grüum products and everything grüum stands for. I use a wide range of the products and just because they’re cheaper it doesn’t make them less than. They smell great, do what”…
3 days ago
Ms Clair Liddiard
“I have been using Gruum products for around 18 months now and I would definitely recommend them. They are reasonably priced, make my skin feel wonderful and they smell amazing.”
3 days ago
Ann-Marie Wright
“I like the products and the fact they come in travel sizes. They have a neutral smell, not too overpowering but just right. Delivery is always fast. Overall amazing products and website.”
3 days ago
Anonymous
“Good, safe products. I’m always happy with whatever I get from Gruum and they do some really good deals as well which always helps. Thank you. ”
3 days ago
Lux Creative969
“Great products that work and make you feel good.”
4 days ago
Elizabeth Oliver
“Items arrived very timely. Ideal size for travel bag. Good products, which I was pleasantly surprised snout. Would consider purchasing again. ”
4 days ago
