
We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
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Shop Bestsellers
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Sandalwoodvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthQuick Addvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthIn stock

New Year. New Lashes
A lightweight, peptide-powered formula to strengthen, condition and stimulate growth for visibly longer, thicker lashes and brows you’ll love.


In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!

grüum must haves
- Skin care
- Body care
- Hair care
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Newfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock

Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24798 Reviews
chloe Pound
“Left my hair looking and feeling beautiful. With the products being natural they work very well with sensitive skin and leave my scalp feeling refreshed. The size of the products are perfect for stori”…
5 hours ago
Garry Cody
“Little gift for my wife, she really liked your products, so all around very happy.”
6 hours ago
Keeley Stanley
“First time I ordered I picked some random items to try for the first time and the body oil is my fave thing so now I ordered the shampoo and conditioner bars and can not wait to see what they are like”…
6 hours ago
Anonymous
“Lovely products, lovely scents! Normally you are not getting so nice scents from sustainable brands (they are just fragrance-free) but Gruum did it! And I got the procucts easily my home door. Especi”…
7 hours ago
Klaudia Wojcieszak
“My mum has always sworn by Gruum products. I recently ordered the charcoal face mask and my face felt so smooth and shiny afterwards I love it. ”
7 hours ago
Tracey Shoebridge
“Always a great range of skin friendly products that have always arrived promptly and have been great for my skin ”
7 hours ago
Wachan Bega
“I really liked using Gruum’s product. ”
8 hours ago
Victoria Rice
“Their products are excellent and smell really good. I try to buy what’s best for the environment and they have very good offers. Also their products are very good to take on holiday as opposed to th”…
9 hours ago
Heidi Pace
“I absolutely love these products! The customer service is fantastic, delivery is quick, and everything arrives beautifully packaged. I have very fine hair, and traditional liquid shampoos always le”…
10 hours ago
June Harding
“I’ve ordered several times from Gruum and have never been disappointed. Easy to navigate website, wide range of products at great prices and speedy delivery ”
23 hours ago
Lynda McMullen
“I’ve loved everything thing ordered from gruum, skin, hair and body care.”
23 hours ago
Sophia Lehane
“have gotten free products from them before through my railcard or something i’m not entirely sure how, but they’re always amazing and great quality, keep that up. i will be buying products now. ”
1 day ago
Gaynor Edwards
“Lovely products. Arrived very quickly after ordering. Can definitely recommend this company.”
1 day ago
Zoe Rugg
“I regularly order for my own use and gifts , a variety of Gruum products . The home fragrances are wonderful , concentrated and powerful and you only need a bit to fragrance a room making them gre”…
1 day ago
Anonymous
“The products are high quality”
1 day ago


















