Shop by category
Shop Bestsellers
Small swaps, big upgrades
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!

grüum must haves
- Skin care
- Body care
- Hair care
-
Newfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthIn stock

Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 26822 Reviews
Anonymous
”The products I have tried so far are amazing, and I am excited to try more! A lot of eco friendly brands are just too expensive, but Grüum’s prices are far more affordable and well worth the money.”…
4 hours ago
Anonymous
”I really like quite a few of the groom products. They are really good value. The deodorants are excellent and the Summer Fragrance set smells lovely. Ive tried the moisturisers and the lip moisturiser”…
11 hours ago
Anonymous
”Speedy delivery. Already using shaving gel and body polish which I love. Can’t wait to try my new products. ”
18 hours ago
Nicola Johnson
”Love their hairproducts, and they're great on my hair”
19 hours ago
Wendy Johnson
”Fabulous products ”
19 hours ago
Alison Simons
”I bought one of the sets which includes the body polish. This is amazing. The best I have tried.”
20 hours ago
EVA WOODCOCK
”Gruum products are amazing and I'm hooked! I love the hand and face hydrating bars. Easy to apply, they are quite oily (which I like) but after 5 – 10 minutes the skin absorbs the oils and looks and f”…
22 hours ago
Matt Frith
”Some of the very best products at superb products from a start up going places in the world for the world”
24 hours ago
Jess Teale
”I love Gruum ❤️”
2 days ago
Rachael Mynwherth
”The website is lovely and very easy to manuover around. Descriptions of each product are detailed, clear, consise and easy to understand. Variety of items. Packaged beautifully. Extremely good v”…
2 days ago
Penny Goodrich
”Lovely products, amazing fragrances, I'm gradually working my way through all my products, I will be buying again ”
2 days ago
Victoria Drinnan
”Delighted to have discovered this company. I'm always on the lookout for sustainable products and Gruum has delivered! Just as important, the products I've tried really work; the deoderant is the best”…
2 days ago
Sakina Zeynalova
”I have recently got 3 mini parfumes as a gift, have only paid for the deliver. Have purchased hair serum and feet cream. I love the 3 times result of the feet cream. Have not used the hair serum yet. ”…
2 days ago
MRS S P SCHOFIELD
”Shampoo bars very convenient for travelling and love the lather!”
2 days ago
Debbie Coyle
”A wide and varied range of natural products for the home, skin and fragrance, it's an easy site to navigate and nothing seems to stick or zoom out through lack of signal like some can. Have tried the ”…
2 days ago






















