We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
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Shop Bestsellers
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Bestsellerskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Bestsellerbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
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Bestsellersåpa Body Bar – Orange & Grapefruit | 95g
£8.00 — available on subscription from £5.75 every monthQuick Addsåpa Body Bar – Orange & Grapefruit | 95g
£8.00 — available on subscription from £5.75 every monthIn stock
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Lavender & chamomilepuls – Pulse Point Roller Ball – Deep Relaxation | 9ml
£12.00 — available on subscription from £7.00 every monthQuick Addpuls – Pulse Point Roller Ball – Deep Relaxation | 9ml
£12.00 — available on subscription from £7.00 every monthIn stock
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Bestsellerhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthIn stock
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Bestsellerglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthIn stock
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BestsellerSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthQuick AddSPF50 5* UVA Face Sunscreen | 50ml
£10.00 — available on subscription from £8.50 every monthIn stock
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Sensitive skinöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Sandalwoodvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthQuick Addvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthIn stock
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Hair growthhår Pro Shampoo Bar – Hair Growth | 50g
£12.00 — available on subscription from £9.00 every monthQuick Addhår Pro Shampoo Bar – Hair Growth | 50g
£12.00 — available on subscription from £9.00 every monthIn stock
New Year. New Lashes
A lightweight, peptide-powered formula to strengthen, condition and stimulate growth for visibly longer, thicker lashes and brows you’ll love.
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!
grüum must haves
- Skin care
- Body care
- Hair care
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Bestseller
botanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthQuick Addbotanisk – Prickly Pear Oil | 30ml
£18.00 — available on subscription from £12.00 every monthIn stock
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Newfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthIn stock
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Anti-ageingöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Youth Restoring | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Sensitive skinkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthQuick Addkÿra Gentle Face Wash | 120ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock
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Acne-prone & oilyklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthQuick Addklår Brightening Facial Cleanser | 90g
£10.00 — available on subscription from £7.50 every monthIn stock
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Bestseller
skyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthQuick Addskyda SPF50 Daily Defence Lotion | 50ml
£12.00 — available on subscription from £10.50 every monthIn stock
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Acne-proneöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthQuick Addöka Gel Serum – Clear Complexion | 30ml
£13.00 — available on subscription from £10.00 every monthIn stock
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Fragrance freepür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthQuick Addpür Gentle Moisturiser | 50ml
£9.00 — available on subscription from £4.50 every monthIn stock
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Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.
Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24743 Reviews
Anonymous
“Excellent products, convenient sizes, super fast delivery.”
9 hours ago
Julie Taylor
“Easy to order, fast delivery. Really lovely products. Love the facial serum, under eye treatment and foot soak fizzers. Smell lovely and brilliantly priced. Thank you.”
10 hours ago
Shelagh Denise Chapple
“Stunning natural products that are easy to use and my body and hair just love them . No one believes that I am in my seventies ”
11 hours ago
Anonymous
“Beautiful quality products. Both myself and my partner really like them. The simple, Scandi inspired packaging looks great in the bathroom and we are pleased to support the Gruum business. Thank you g”…
12 hours ago
Margaret Alcock
“I love all the gruum products I’ve received from you over the last couple of years. They are very good value, lovingly made from natural oils and your bundles make beautiful presents. I have introdu”…
1 day ago
Joanne Bailey
“I absolutely love everything about grüum! Their products are brilliant. I like the fact that their packaging is eco friendly and the products themselves are really good quality. I recently bought the”…
1 day ago
Helen Brewerton
“Great range of products, very innovative – I find they make really good gifts as they’re a little different but always good quality”
1 day ago
Samantha Durley
“I simply love Gruum products. Their use of natural ingredients means that I never have to worry about applying harsh chemicals to my skin, which means my skin stays healthy and hydrated. They don’t ”…
1 day ago
Charlie Ramsden
“Brilliant products, I’ve tried many items from the aromatherapy to the moisturisers and all of them have been exactly what I wanted. Plus they smell far better than other products at a similar price”…
1 day ago
Jean Oliver
“Brilliant products. ”
2 days ago
Emma Myers
“Love these products. No nonsense packaging and great sizes for travel. Facial scrub and 50spf face cream my favourites. Thoroughly recommend”
2 days ago
Samantha Rooney
“Love gruum products. Use their shampoo and conditioner bars as my hair care. Recently bought some candles and they are really nice. Have night some things as presents which have been really well r”…
3 days ago
Anonymous
“Again all products received in a timely manner, well packaged & presented. As always everything is gorgeous. The skin oils are amazing. Loving your work”
3 days ago
Anonymous
“I love the sets so much and everything is such good quality 🫶🏻 Cheap! My sister uses it too, I got her on it. ”
4 days ago
Mr P J Mcglone
“Website easy to use and orders always delivered quickly. Love the skin products. ”
4 days ago
