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The most popular products in town👇

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skyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.Current price is: £7.00. — available on subscription from £10.50 every month

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skyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.Current price is: £7.00. — available on subscription from £10.50 every month
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skyda SPF50 Daily Defence Lotion | 50ml quantity

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skal Facial Serum – Kakadu Plum | 30ml
Original price was: £15.00.Current price is: £5.00. — available on subscription from £8.00 every month

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skal Facial Serum – Kakadu Plum | 30ml
Original price was: £15.00.Current price is: £5.00. — available on subscription from £8.00 every month
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såpa Body Bar – Orange & Grapefruit | 95g
Original price was: £8.00.Current price is: £5.00. — available on subscription from £5.75 every month

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såpa Body Bar – Orange & Grapefruit | 95g
Original price was: £8.00.Current price is: £5.00. — available on subscription from £5.75 every month
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såpa Body Bar – Orange & Grapefruit | 95g quantity

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puls Pulse Point Roller Ball – Deep Relaxation | 9ml
Original price was: £12.00.Current price is: £5.00. — available on subscription from £7.00 every month

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puls Pulse Point Roller Ball – Deep Relaxation | 9ml
Original price was: £12.00.Current price is: £5.00. — available on subscription from £7.00 every month
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puls Pulse Point Roller Ball – Deep Relaxation | 9ml quantity

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hår Shampoo Bar – Nourishing | 50g
Original price was: £9.00.Current price is: £6.00. — available on subscription from £6.00 every month

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hår Shampoo Bar – Nourishing | 50g
Original price was: £9.00.Current price is: £6.00. — available on subscription from £6.00 every month
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hår Shampoo Bar – Nourishing | 50g quantity

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glôs Conditioner Bar – Nourishing | 50g
Original price was: £10.00.Current price is: £7.00. — available on subscription from £7.00 every month

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glôs Conditioner Bar – Nourishing | 50g
Original price was: £10.00.Current price is: £7.00. — available on subscription from £7.00 every month
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glôs Conditioner Bar – Nourishing | 50g quantity

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kåre Daily Moisturiser | 50ml
Original price was: £9.00.Current price is: £5.00. — available on subscription from £4.50 every month

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kåre Daily Moisturiser | 50ml
Original price was: £9.00.Current price is: £5.00. — available on subscription from £4.50 every month
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SPF50 5* UVA Face Sunscreen | 50ml
Original price was: £10.00.Current price is: £7.00. — available on subscription from £8.50 every month

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SPF50 5* UVA Face Sunscreen | 50ml
Original price was: £10.00.Current price is: £7.00. — available on subscription from £8.50 every month
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SPF50 5* UVA Face Sunscreen | 50ml quantity

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öka Gel Serum – Radiance Boost | 30ml
Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month

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öka Gel Serum – Radiance Boost | 30ml
Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month
- Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month One time purchase
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öka Gel Serum – Radiance Boost | 30ml quantity

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vädra Reed Diffuser Set – Cosy Cabin | 30ml
Original price was: £9.00.Current price is: £7.00. — available on subscription from £8.00 every month

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vädra Reed Diffuser Set – Cosy Cabin | 30ml
Original price was: £9.00.Current price is: £7.00. — available on subscription from £8.00 every month
- Original price was: £9.00.Current price is: £7.00. — available on subscription from £8.00 every month One time purchase
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vädra Reed Diffuser Set – Cosy Cabin | 30ml quantity

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hår Shampoo Bar – Nourishing | 50g
Original price was: £9.00.Current price is: £6.00. — available on subscription from £6.00 every month

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hår Shampoo Bar – Nourishing | 50g
Original price was: £9.00.Current price is: £6.00. — available on subscription from £6.00 every month
- Original price was: £9.00.Current price is: £6.00. — available on subscription from £6.00 every month One time purchase
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hår Shampoo Bar – Nourishing | 50g quantity

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glôs Conditioner Bar – Nourishing | 50g
Original price was: £10.00.Current price is: £7.00. — available on subscription from £7.00 every month

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glôs Conditioner Bar – Nourishing | 50g
Original price was: £10.00.Current price is: £7.00. — available on subscription from £7.00 every month
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glôs Conditioner Bar – Nourishing | 50g quantity

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såpa Body Bar – Patchouli & Sandalwood | 95g
Original price was: £8.00.Current price is: £5.00. — available on subscription from £5.75 every month

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såpa Body Bar – Patchouli & Sandalwood | 95g
Original price was: £8.00.Current price is: £5.00. — available on subscription from £5.75 every month
- Original price was: £8.00.Current price is: £5.00. — available on subscription from £5.75 every month One time purchase
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såpa Body Bar – Patchouli & Sandalwood | 95g quantity

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öka Gel Serum – Youth Restoring | 30ml
Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month

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öka Gel Serum – Youth Restoring | 30ml
Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month
- Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month One time purchase
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öka Gel Serum – Youth Restoring | 30ml quantity

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botanisk – Prickly Pear Oil | 30ml
Original price was: £18.00.Current price is: £7.00. — available on subscription from £12.00 every month

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botanisk – Prickly Pear Oil | 30ml
Original price was: £18.00.Current price is: £7.00. — available on subscription from £12.00 every month
- Original price was: £18.00.Current price is: £7.00. — available on subscription from £12.00 every month One time purchase
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botanisk – Prickly Pear Oil | 30ml quantity

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kåre Daily Moisturiser | 50ml
Original price was: £9.00.Current price is: £5.00. — available on subscription from £4.50 every month

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kåre Daily Moisturiser | 50ml
Original price was: £9.00.Current price is: £5.00. — available on subscription from £4.50 every month
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kÿra Gentle Face Wash | 120ml
Original price was: £9.00.Current price is: £5.00. — available on subscription from £4.50 every month

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kÿra Gentle Face Wash | 120ml
Original price was: £9.00.Current price is: £5.00. — available on subscription from £4.50 every month
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såpa Body Bar – Lavender | 95g
Original price was: £8.00.Current price is: £5.00. — available on subscription from £5.75 every month

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såpa Body Bar – Lavender | 95g
Original price was: £8.00.Current price is: £5.00. — available on subscription from £5.75 every month
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såpa Body Bar – Lavender | 95g quantity

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puls Pulse Point Roller Ball – Deep Relaxation | 9ml
Original price was: £12.00.Current price is: £5.00. — available on subscription from £7.00 every month

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puls Pulse Point Roller Ball – Deep Relaxation | 9ml
Original price was: £12.00.Current price is: £5.00. — available on subscription from £7.00 every month
- Original price was: £12.00.Current price is: £5.00. — available on subscription from £7.00 every month One time purchase
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puls Pulse Point Roller Ball – Deep Relaxation | 9ml quantity

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NEW! grüum

Discovery Club

NEW! grüum Discovery Club

Every three months we’ll send you a surprise package of 7 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.

Each quarterly box is ALWAYS worth £60+, with free delivery included!

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grüum must haves

Skin care
Body care
Hair care

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botanisk – Prickly Pear Oil | 30ml
Original price was: £18.00.Current price is: £7.00. — available on subscription from £12.00 every month

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botanisk – Prickly Pear Oil | 30ml
Original price was: £18.00.Current price is: £7.00. — available on subscription from £12.00 every month
- Original price was: £18.00.Current price is: £7.00. — available on subscription from £12.00 every month One time purchase
- £12.00 every month Subscribe & save
  
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botanisk – Prickly Pear Oil | 30ml quantity

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öka Gel Serum – Youth Restoring | 30ml
Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month

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öka Gel Serum – Youth Restoring | 30ml
Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month
- Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month One time purchase
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öka Gel Serum – Youth Restoring | 30ml quantity

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kÿra Gentle Face Wash | 120ml
Original price was: £9.00.Current price is: £5.00. — available on subscription from £4.50 every month

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kÿra Gentle Face Wash | 120ml
Original price was: £9.00.Current price is: £5.00. — available on subscription from £4.50 every month
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mirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.Current price is: £7.00. — available on subscription from £11.00 every month

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mirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.Current price is: £7.00. — available on subscription from £11.00 every month
- Original price was: £15.00.Current price is: £7.00. — available on subscription from £11.00 every month One time purchase
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mirakel – Multi-purpose Balm | 15ml quantity

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klår Brightening Facial Cleanser | 90g
Original price was: £10.00.Current price is: £5.00. — available on subscription from £7.50 every month

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klår Brightening Facial Cleanser | 90g
Original price was: £10.00.Current price is: £5.00. — available on subscription from £7.50 every month
- Original price was: £10.00.Current price is: £5.00. — available on subscription from £7.50 every month One time purchase
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skyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.Current price is: £7.00. — available on subscription from £10.50 every month

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skyda SPF50 Daily Defence Lotion | 50ml
Original price was: £12.00.Current price is: £7.00. — available on subscription from £10.50 every month
- Original price was: £12.00.Current price is: £7.00. — available on subscription from £10.50 every month One time purchase
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skyda SPF50 Daily Defence Lotion | 50ml quantity

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öka Gel Serum – Clear Complexion | 30ml
Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month

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öka Gel Serum – Clear Complexion | 30ml
Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month
- Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month One time purchase
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öka Gel Serum – Clear Complexion | 30ml quantity

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pür Gentle Moisturiser | 50ml
Original price was: £9.00.Current price is: £5.00. — available on subscription from £4.50 every month

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pür Gentle Moisturiser | 50ml
Original price was: £9.00.Current price is: £5.00. — available on subscription from £4.50 every month
- Original price was: £9.00.Current price is: £5.00. — available on subscription from £4.50 every month One time purchase
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pür Gentle Moisturiser | 50ml quantity

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öka Gel Serum – Radiance Boost | 30ml
Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month

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öka Gel Serum – Radiance Boost | 30ml
Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month
- Original price was: £13.00.Current price is: £8.00. — available on subscription from £10.00 every month One time purchase
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öka Gel Serum – Radiance Boost | 30ml quantity

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klår Purifying Facial Cleanser | 90g
Original price was: £10.00.Current price is: £5.00. — available on subscription from £7.50 every month

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klår Purifying Facial Cleanser | 90g
Original price was: £10.00.Current price is: £5.00. — available on subscription from £7.50 every month
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klår Purifying Facial Cleanser | 90g quantity

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Everyday extraordinary

We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.

Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Read our mission >

Naturally better

At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.

Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.

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Don’t just take our word for it…

4.70 Based on 19105 Reviews

Anonymous

“I’ve always struggled to find products that don’t irritate my skin but I have now. These products feel, smell and look brilliant. I will definitely continue to use Gruum.”

4 hours ago

Bernice Winter

“Love the products, smell amazing and great quality! ”

7 hours ago

Mrs Angela Davie

“Great products, great ethics behind them, and a UK based enterprise. Happy shopping!”

8 hours ago

Leigh Taylor

“Love the smell, the face soap and face gel is great in the shower and use for hair, tend to still use my own shampoo when I use the body and hair, felt like I ran out quick but it’s a smell I love and”…

17 hours ago

A Holland

“It appears you as a Company are doing all the right things so I wish you every success”

17 hours ago

Isabel Mahon

“I like these products & would welcome a really good easily absorbed body lotion with the same fragrance of the elypa facial gel obviously at a budget conscious price”

20 hours ago

Anonymous

“I enjoyed a free sample box of Sleep Products and was impressed with the results. I will be placing an order. ”

21 hours ago

Katie Foster

“I love the skin care range, light and my skin doesn’t get irritated. ”

1 day ago

Ajay Marwaha

“These products are nice and really nice smell and also make your skin feels like new highly recommend it ”

1 day ago

Kieron Carlisle

“Great products tried them as I trial would definitely return to more goods. Shampoo is my Fav 😁”

1 day ago

Anonymous

“I ordered the skin care bundle with no high expectations however I am so happy to say I have been pleasantly surprised! My skin has never been so hydrated, clear and soft! 10/10 from me and I will def”…

1 day ago

Anonymous

“The best shampoo”

1 day ago

Nuala Symington

“Gruum products are very high quality, buy again and again products for my family. Thoughtfully produced and a great range of skincare to complement each other, they are one of my favourite companies t”…

1 day ago

Marie Whiteley

“Was slightly concerned to use the shampoo and conditioner as I have longer hair. Delighted with the products and my hair is tangle free and shiney. I fly a lot and these products are easy to pack and ”…

1 day ago

Janet Payton

“Lovely products. Would order more if got free postage for less than a £30 order”

1 day ago

The most popular products in town👇

SALE

PLUS

Use Code: EXTRA20

🌍Up to 70% Off EVERYTHING 👇

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Skin care

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In the spotlight

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mirakel – Multi-purpose Balm

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NEW! grüum

Discovery Club

NEW! grüum Discovery Club

grüum must haves

Download the grüum app

Download the grüum app

Everyday extraordinary

Naturally better

Don’t just take our word for it…