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In the spotlight
Every three months we’ll send you a surprise package of 7 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!

grüum must haves
- Skin care
- Body care
- Hair care
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Sale!
Sale
mirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.£7.00Current price is: £7.00. — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
Original price was: £15.00.£7.00Current price is: £7.00. — available on subscription from £11.00 every monthIn stock

Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.70 Based on 19021 Reviews
Sarah Burman
“Lovely products and so good for sensitive skin.”
3 hours ago
Miss Vs Langford
“Lovely products, great customer service.”
6 hours ago
Christopher Davies
“I ordered Gruum skincare set and was impressed. The products seem natural and not harsh or heavily scented. But they are calming and relaxing and ideal as a little treat for yourself or to take away f”…
6 hours ago
Martin Haniver
“Very helpful and so quick with orders.”
8 hours ago
Craig Moore
“I recently had an issue with my grüum order, where the lugna Calming Spray arrived faulty and the hydrat Moisture Massage Bar was missing. Despite this, I’m giving grüum five stars for their outst”…
8 hours ago
Anonymous
“We got some fun products, for personal use and around the home. ”
9 hours ago
Esther Okoye
“Of all the things I loved about this brand, what I loved most was how they handled my complaint about my missing package. They apologised and immediately ordered for the redelivery of the exact packag”…
11 hours ago
Marilyn McGirl
“Amazing products. Love the smells and the spray mist is handy when it’s hot weather. Highly recommended”
11 hours ago
Anonymous
“I have enjoyed using the products which smell nice and come in really handy packaging.”
11 hours ago
Kirsty Pells
“Fantastic products – love all of them, especially the the face wash and serum, leaves my skin smooth and feels hydrated. The lip serum is awesome, applied overnight and they feel rejuvinated by morni”…
11 hours ago
Beverley Crouch
“I just love Gruum products. It all started when I was looking for a shampoo and conditioner to help my Granddaughter who was having problems with her hair. I now have lots of products which are great.”…
12 hours ago
Heather Gibson
“Efficient, effective, easy to use. Great packaging and suitable for travel or gifting”
12 hours ago
Anonymous
“Great quality products, reasonably priced compared to other ethical brands”
1 day ago
Jeanette Tan
“Gruum is an excellent product & I love using them & I have recommended to my friends & family . Thank you Gruum . Keep up the great work !!”
1 day ago
Rachel Kirkby
“Bought some smaller testers (calming spray, facial gel and face wash) on offer and will definitely buy the full sizes products! Great products which leave my skin feeling soft, more glowing and looki”…
1 day ago