Our mission
grüum was founded by four friends from Manchester, inspired by the Scandinavian principles of design and functionality.
We’re on a mission to make skin, hair and, self care products that are kind to you, and the world we share. We’re passionate about creating effective, affordable, planet friendly personal care for everyone. Naturally
Quite simply grüum is “groom” with a nod to the Nordic.
Our mission
Naturally kind self care
At grüum we don’t do hype, just practical products that deliver real results.
Packed with simple, natural ingredients so they’re kinder to your skin. We only include things that do you good, and leave out the rest.
Cleaner oceans
To achieve this, we’ve teamed up with plastic reduction and community empowerment charity, rePurpose Global. They ensure that for every bottle we sell, another is removed from the environment.
So far, rePurpose Global has recovered 70,731,441 lbs of plastic from the environment. That’s the equivalent of 5.6 billion plastic bags!
Reduced CO₂ emissions
Through the environmental charity, Ecologi, we have funded the planting of over 4,511 trees, the protection and restoration of over 400,000 hectares of forest land, and the generation of various renewable energy schemes across the globe.
So far, we have prevented 372.1 tonnes of CO₂ from entering the atmosphere.
Sustainable living
Our range of zero plastic products has blossomed beautifully and we couldn’t be more proud. You can now look after almost every part of your body, completely without plastic packaging, through us.
Every piece of packaging we include is recyclable. We even have a razor recycling scheme – the first in the UK – which is free to use, so you can send your cartridges to us when you’re done.
Boost local businesses
Born and bred in Manchester. The majority of our products are handmade right here in the UK, allowing us to reduce transport emissions, while supporting other local businesses.
Ally to all animals
Our products are always vegetarian and the vast majority are vegan friendly. We don’t use ingredients that contain animal derivatives. We never test on animals, or work with suppliers that do.
Open door approach
We pride ourselves on our transparency and strive to be open and honest. We rely on customer feedback to help us improve as we grow. We’re trusted by 1.4 million customers, with over 33,0000 5 star reviews.