Gruum product image with danne shave gel and all colours of razor handles and blade cartridges

Free shave set

A brighter way to shave

£25.50 £0

Your trial set includes a razor handle in a choice of 6 colours, super-sharp blade cartridge and Orange & Eucalyptus shave gel. Just cover delivery!

Grab your free shave set

*Trial products are for new customers only*


Discover the grüum difference

Everyday Extraordinary

Our essential collection is here to rescue your daily routine and make every day a little more extraordinary.

oska Razor

The ultimate fusion of form and function; bold styling, striking colours and ergonomic design combine to deliver a great shave.

Gruum product image of 120ml Danne soothing shave gel

danne Shave Gel

Infused with soothing Aloe Vera and antibacterial Witch Hazel, with Orange and Eucalyptus for a mild, fresh scent.

bottle of kori exfoliating face wash

kóri Face Wash

Our mild everyday cleanser with biodegradable exfoliating beads to gently scrub away dirt and unclog pores.

bottle of kare daily moisturiser

kåre Daily Moisturiser

Hydrate and reinvigorate your skin with our essential daily moisturiser. Light and easily absorbed, with a refreshing, natural scent.

bottle of gosta rejuvenating facial tonic

gösta Facial Tonic

Energise and refresh your complexion with our energising tonic. Natural ingredients are kind to skin, with a light and zesty citrus scent.

bottle of kyra gentle face wash

kÿra Gentle Face Wash

Cleanse and calm your skin with kÿra; a gentle essential cleanser for your daily routine. With soothing aloe vera and relaxing lavender.

hår Shampoo Bar

No fuss, no mess. Simple, solid shampoo does away with wasteful over-packaging and environmental worries in one.

Discover the grüum difference

A smoother shave

The ultimate fusion of form and function; our original razors combine bold styling, striking colours and ergonomic design to deliver a gripping shave.

Platinum coated blades

Honed from the highest grade steel and platinum coated, our blades are designed to reduce drag and pull to give a close and comfortable shave.

What our customers are saying

It is the best razor that I have EVER owned

E Thomson, January 2022

The razor handle is solid and comfortable but the blades are the star performer

D Dinneen, December 2021

I love the design and colour of the razors

S Finn, January 2022

This is the best razor I have ever used. Expertly balanced,
fantastic shave

R Stigwood, October 2021

A smoother shave

The ultimate fusion of form and function; our original razors combine bold styling, striking colours and ergonomic design to deliver a gripping shave.

Platinum coated blades

Honed from the highest grade steel and platinum coated, our blades are designed to reduce drag and pull to give a close and comfortable shave.

glydå technology

Our patented glydå roll system helps to smooth the skin and raise hairs for a closer cut.

Moisturising strip

Lubricating pads moisturise and reduce irritation for a smooth, comfortable shave.

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